This project originally kicked off in June 2014 when Hayley Newnham PR was approached to handle the press and publicity for Sunset Sons across surf, snow and southwest media channels. Having just signed to a major record label, and off the back of a season in the Alps, the Anglo-Aussie quartet was ready for a summer on the UK festival circuit. First stop for this project was Boardmasters in Cornwall. Despite Hurricane Bertha putting a stop to things on the Sunday of that year, Sunset Sons entertained stranded festival-goers with an impromptu gig in the centre of Newquay.
The primary role was to build and maintain relationships between Sunset Sons and core surf media titles. In addition to this, Hayley Newnham PR was tasked to secure interviews with press attending Boardmasters between 2014-2016.
A media breakfast also took place in 2016 in partnership with Dragon Alliance and Ben Skinner. Taking place at The Headland Hotel in Newquay, the intimate event welcomed Carve, Surfgirl and a handful of lucky competition winners.