The Brief
Raise awareness of El Camino’s new 2018 product launches including Ocean Steps and Adventure Steps.
The Concept
Hayley Newnham PR developed a global influencer programme to support the launch of El Camino’s new product lines. The El Camino bracelet concept was introduced to a portfolio of travel-inspired Instagram influencers.
The Results
Hayley Newnham PR collaborated with ten different influencers to promote the brand to a worldwide audience through Instagram stories and posts.
