The Brief
Position O’Neill as one of the most recognised brands in the world of snow.
The Concept
For Winter 17’ O’Neill unveiled a snow performance collection that once again exceeded expectations. Introducing a variety of new lines and product injections, Hayley Newnham PR developed
Revealing a new collection designed by team athlete Jeremy Jones, plus a retro-inspired range filled with vintage silhouettes, O’Neill Re-Issue Hayley Newnham PR the range was
The Results
Press coverage was achieved across a range of mainstream media titles and core snow press generating a PR value of £750K. Standout product placements included The Times Magazine,The Daily Telegraph, The Guardian, YOU Magazine, Independent, Vogue, Men’s Health, Women’s Health, Cosmopolitan, Health & Fitness, OK!, Hello!, Escapism, Ski & Board and Red Bulletin.
