The Brief
Launch O’Neill’s exclusive SS16 capsule line in collaboration with Cynthia Vincent.
The Concept
SS16 saw O’Neill team up with Los Angeles-based designer Cynthia Vincent to produce a capsule collection that fused Cynthia’s feminine style with O’Neill’s technical expertise. Famed for her tribal detailing and floral prints, the new range didn’t go unnoticed with its selection of summer cover-ups, standout swimwear and O’Neill’s first wetsuit collaboration.
The Results
With an objective to raise awareness of the new line, press coverage was generated across a range of consumer media titles including both print and online. Highlights include Grazia, Cosmopolitan, ELLEUK.com and OK!
