The Brief
Develop creative content during Very Rarely Say Die tour by developing interesting and engaging brand partnerships.
The Concept
Combining the strong affiliation with surfing and music, Hayley Newnham PR developed a unique brand partnership between Sunset Sons and Nixon.
In April 2016 the brand headed to London to hang out and film Sunset Sons during their UK tour and sold out show at London’s KOKO. Following the band around for two days, the Nixon team documented their steps and invited Sunset Sons to the flagship store on Carnaby Street to custom design their own watches.
The Results
A four-minute showreel was created, presented, distributed and shared by Nixon across digital media channels.
