The Brief
Support the UK launch of debut album ‘Very Rarely Say Die’.
The Concept
Following a blistering year which saw Sunset Sons play over 20 summer festival dates, support Imagine Dragons on their European Tour and secure Radio 1 support, the Anglo-Aussie quartet announced the release of their highly anticipated debut album, Very Rarely Say Die. Combining an album release tour with a headline appearance at GoldCoast Oceanfest in Croyde, we invited a selection of journalists throughout the southwest to watch the band play and get a taster for the new album.
The Results
Press coverage was generated across a variety of regional media titles – Bournemouth Echo, Exeter Express & Echo, North Devon Gazette, North Devon Journal, Falmouth Packet, West Briton, Cornish Guardian, Western Morning News; and core surf press – theinertia.com, carvemag.com, wavelengthsurfmag.com, driftsurfing.eu and hotswell.com
